Adwords Training in Chennai

Google Adwords Certification Training in Chennai

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Google AdwordsTraining Terms

I. Introduction to AdWords

• Paid Search vs. Organic Search
• The Psychology of Search

II. Benefits & Features of AdWords

• Relevance, ROI, Reach
• Targeting
• Ranking
• Costs & Payments
• Search vs. Display
• Reporting & Performance Metrics

III. Account Management

• Navigation
• Account Structure
• LAB: Create a Google AdWords account

IV. Campaign Management

• Components of a Campaign
• Creating a Campaign
• Campaign settings
• Editing a Campaign

Practical

Campaign Creation: Develop a campaign for you business that includes targeted Ad Groups, keywords, and ad text to help you get the best Quality Score

V. Ad Group Management

• Creating Ad Groups
• Editing Ad Groups
• Monitoring
• Best Practices

VI. Keywords Research & Selection

• Researching and identifying keywords and keyword phrases
• Review match types
• Discussing negative keywords
• Aligning keywords with ad groups

Practical

Keyword Research: Finding the top keywords for your company

VI. Ad Formats

• Text Ads
• Image Ads
• Video Ads
• Mobile Ads
• Rich Media Display Ads
• Creating Enticing Ads
• Testing New Ads
• Best Practices

VII. Targeting & Placements

• Google Search Network
• Google Properties
• Google Display Network
• Mobile Targeting
• Keyword Targeting
• Language & Location Targeting
• Placement Targeting
• Location Extensions

VIII. Bidding & Budgets

• Setting & Managing Bids
• Setting & Managing Budgets
• Impacts on Ranking
• Best Practices

IX. Review Terminology

X. AdWords Policies

• Editorial & Format Policies
• Content Policies
• Link Policies
• Trademark & Copyright Policies
• Ad Approval Issues

XI. Ad & Site Quality

• Quality Score
• How It’s Determined
• Landing Page & Site Quality
• Best Practices

Practical

Writing Better Ads: Hands-on, mini-workshop on writing more compelling ad text

XII. Performance Monitoring & Conversion Tracking

• How Google Measures Performance
• Troubleshooting

XIII. Optimization Performance

• Benefits & Goals
• Targeting Tools
• Account Optimization Tools
• Tracking Tools
• Optimizing Keywords
• Optimizing Ad Text
• Optimizing Targeting
• Optimizing Display Ads
• Optimizing Ad Scheduling, Serving and Position
• Optimizing Landing Pages & Sites

Practical

Campaign Optimization: Practice analyzing campaigns in order to find how to get the most out of the budget, the campaign, the Ad Groups, and the ads

XIV. Selling & Representing AdWords — The Dirty Work

• The ‘Official’ Value Proposition
• Selling the Benefits
• Maintaining Client Relationships

XV. Create, edit and optimize your campaigns

XVI. AdWords Certification review

• Certification Requirements
• The Tests
• Review / Prep
• Maintaining Certification

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